Design Consultant.
Design Consultant.

Meet Kobi Smythe, design consultant, mum of four, DIY enthusiast, and self-confessed chaos coordinator. Between juggling kids, clients and colour palettes, she’s built a reputation for crafting spaces that feel as fun and full of personality as she is (just take one look at George’s Deli or DAYO and you’ll get the vibe). From fashion design beginnings to interiors that blend texture, colour and soul, Kobi’s got an eye for the details and the deadlines. We caught up with the Kingscliff creative to chat about her design journey, her love for the laidback Northern Rivers lifestyle, and how she manages to do it all.

How long have you been a Kingscliff local?
I moved to Kingscliff over 10 years ago when I first started dating my now husband. He is a born and bred local here and I much preferred the laidback lifestyle over where I was living in Palm Beach, so I was happy to make the 15-minute move south. My grandparents lived in Kingscliff when I was growing up though, so it’s always been a special place to me.
What do you love the most about Northern Rivers?
It has some of the best beaches, creeks and national parks. It is getting busier, but it’s still (for now) a slower pace which I love.

Tell us a bit about yourself (both personally and professionally)
I am a Mum/zoo keeper to 4 beautiful children and wife/technical support for my husband. When I’m not running around doing dance, school or footy runs, or deep in work mode- down time is best spent catching up with our besties for a bbq/margarita/red wine and a laugh, or walking down the main street of Kingy with the family for Breaky and creek checks.
I’m outgoing, colourful and very transparent- I often wish I could tone it down haha!
Many moons ago when I finished high school, I studied Fashion Design in Brisbane which eventually led me to the kid’s fashion industry for over 12 years. I have always loved design of any sort, so I decided to turn to residential/commercial design for a change of scene and here I am!

I’m a huge fan of Mid-Century architecture, family adventures/holidays, block colours and any creative activities. I’m great at starting my own DIY projects and leaving them 80% finished.
It’s all wonderfully chaos in the world of Kobi but I wouldn’t have it or know it any other way!

You’ve designed two of our favourite cafes, George’s Deli and DAYO. What was the design process like for these spaces?
It was an absolute dream to be asked to design both these venues. The cafes are owned by the same incredible family trio and they had a really cool concept for the style of food they wanted to serve. But other than the epic menu they were creating, the great locations, a specific colour (the orange for George’s Deli, Mint green for Dayo) and the names of the places that had a special meaning for them- the rest of the design I was fortunate enough to guide and curate.
George’s Deli: True to a Deli/Diner style with timber walls, bench seating, and retro artworks were focus.
Dayo: Embracing the beautiful Tweed River location- colourful beach shacks, boats and vintage milk bars came to mind when designing this space.
Both fit outs had a very quick time schedule to stick to, ensuring they were open as soon as possible and not sitting out of action too long. Luckily, I work aside a great bunch of trades who were able to smoothly execute it so fabulously and fast!

If a client gives you complete creative freedom, what direction do you find yourself gravitating toward when designing?
Well, this depends hugely on budget too… but I do love to design anything with texture, natural finishes, colour and clean lines- keeping timeless and having a point of difference. Great art. Beautiful custom joinery. I do ensure that no matter what areas of the design I push, I tailor it to the clients lifestyle, location, personal taste and brief however little or big it is. You can come up with all the most stunning designs, or what I would consider to be the dream concept- but no outcome is a success unless it’s true to the clients style and it also serves practicality- within budget!!

What’s been the biggest challenge you’ve overcome as a designer?
Navigating the fast growth of Kobi Concepts and time management! Balancing multiple projects at a time and having four kids to run around for, as well managing all the bookwork for my husband’s plumbing business- has meant constantly refining my systems and learning how to work smarter not just harder. It can be quite a juggling act, but I feel like I’m slowly getting into a good rhythm! I do feel like I’m doing something that I am so passionate about, so it does make the chaos alot more enjoyable!
What career achievement are you most proud of?
I’d have to say starting up a successful children’s clothing label ‘Alfie’ which I started in 2011 and sold in 2022. It was really hard to let go of and I was extremely nervous to take the leap and pursue my passion in Interior Design instead. Never in a million years did I think I’d be where I am now with my new venture but incredibly humbled and excited by how the last few years have unfolded for Kobi Concepts.

What advice would you give someone wanting to break into the design industry?
I’d say yes to as much as you can early on- even the small or unpaid jobs, because every project teaches you something different about how people actually live and how design works beyond a moodboard.
Don’t wait until you feel ready- just start! Connect with people in the industry and learn how things are built, not just how they look. The best designers understand materials, trades, budgets, and people. Most importantly, be original!! Build your own point of view rather than chasing trends. Authenticity, passion and energy will always stand out!

What’s next for Kobi Concepts?
I hope to continue picking up incredible projects and meeting new clients with big and wonderful ideas. I’ve recently just opened my own studio on Marine Parade in Kingscliff– so I feel like everything is aligning perfectly and I’m super excited for all the great things to come.
What are your Gold Coast favourites?
Café/Coffee spot: Obviously, George’s Deli and DAYO! They are also absolute master chefs, the friendliest people and their spaces are sucha vibe too!
I also love Choux Box and Zanzibar in Kingscliff too. These guys have been around forever and the reason they have been so successful is obvious in the consistently good coffee, food and service. (Clearly, I don’t venture far from Kingscliff!)

In saying that, if I ever do head up to the Gold Coast it’s a must that I stop in to Sunny Boy Espresso or Elk Espresso– I used to work for the owners Andrew + Jodie when they had Vintage Espresso many years ago and they seriously know how to kill it in the hospitality industry! You are guaranteed a well made coffee and yum meal!
Restaurant: I’m a big fan of Siblings in Kirra because not only are the cocktails delicious and the setting great, I love having the option to mix it up with a variety of tasty share size meals. I’m too indecisive when it comes to picking just one meal/cuisine!

Bar or place for a drink: To be honest I can’t remember the last time I went to a bar or somewhere for a drink that didn’t include a kids menu or playground. BUT- in that rare occasion it would be Kirra Beach Hotel or Eddie’s Grubhouse.
Beach: Kingscliff main beach or Fingal for sure!
How do you choose to spend your days off?
A great day off is one spent with the kids, husband and our close family friends doing something like a boat day on the Tweed River or setting up for a day at the creek, cold drinks, and hot chips! I do love a chill Sunday though pottering around the house and catching up on the 400 loads of washing etc before the work/school week starts again.