From Gold Coast Advertising to Bali Thrillers.
From Gold Coast Advertising to Bali Thrillers.

Paul V. Walters is a multifaceted figure: a former advertising executive who shaped major campaigns on Australia’s Gold Coast, a property marketing influencer, and now a successful thriller novelist living in Bali. In this insightful Q&A, he reflects on his career transitions, iconic projects, and his latest book, Ritual. Walters’ journey from high-stakes business to creative writing offers inspiration for anyone considering a life pivot.

You once ran one of the Gold Coast’s largest advertising agencies. What was life like during that era, and what drew you into the world of property development and marketing?
Logan Meo Walters arrived on the Gold Coast ostensibly to manage The Magic Millions Account. After investing over half a million pounds in establishing the agency, Magic Millions went into receivership. Not a particularly great start! We did, however, recover and secured the contract to introduce kerbside recycling across the Gold Coast in partnership with Cleanaway. This developed into a substantial piece of business, as we were appointed to launch kerbside recycling programmes in Brisbane, Townsville, and Cairns.
This puts us on the map.
Over the next two years, we relaunched the Australia Fair Shopping centre, secured the Hyperdome Shopping centre account and Raptis Plaza. A lot of our work won awards across the country, which in turn attracted some of the coast’s largest developers who appointed us to handle their promotional work.

You helped shape the Gold Coast skyline through your agency’s collaborations with major developers. Looking back, which projects or campaigns do you consider particularly iconic?
At one point, LMW handled almost a dozen high-profile developers, including Meriton, Mirvac and Macquarie. Some of our best work was done for the Raptis Group. We had an unbroken sixteen-year run with Jim during which we promoted dozens of the coasts’ most iconic buildings, i.e. Chevron Renaissance, Marrakesh and my favourite, Platinum On The Beach.
After selling your business, you made a significant life change, swapping the high-pressure world of advertising for island living in Bali. What inspired that shift?
Before I started Logan Meo Walters, I had spent many years working for some of the largest agencies in the world across various locations worldwide. It was while working for Ogilvy’s in New Zealand that a partner and I decided to start an independent agency. We did OK, and after winning the Magic Millions account, we decided to shift the agency across the ditch and set up shop on the Gold Coast.
Sixteen years after that, I decided to sell the company to one of the multinational companies for which I had worked

To tell the truth, for months after the sale, I was ‘lost.”
Coincidentally, my wife, Elisabeth, a highly accomplished English-as-a-second-language specialist and editor, was offered a job in Bali.
The contract was for six months.
We’ve been here ever since!
What was the moment you realised you wanted to write thrillers and not just write, but publish six novels?
I began by reinventing myself as a travel writer, penning articles for Singapore Airlines, Emirates, British Airways, Qatar, and a host of other in-flight magazines, as well as international travel journals. I spent months exploring the wonders of Indonesia (still am), and while travelling, I had an idea for my first novel, Final Diagnosis. I wrote the entire 307 pages in just 39 days! I was also extremely fortunate in that the first publisher I approached took the project on board.
My life as an author had begun

Your latest book, Ritual, has been described as your most sophisticated work yet. What inspired the storyline, and how did you craft such a psychological edge?
When I set out to write Ritual, I decided I had to create a book that readers wanted to read, not what I told them to read. True crime is one of the most popular genres, with a predominantly female audience aged 25-80. So, this time, I carefully crafted the book with several plot twists to keep the reader engaged and eager to turn the next page. Once I had the idea and a ‘roadmap’ guiding me through the book, the story simply unfolded.
You’ve set Ritual in London, with a killer leaving behind chess pieces. Where did that concept come from? Do you play chess yourself?
Most books with a serial killer theme only reveal the killer towards the end. I chose to introduce the killer early in the book so we can essentially travel with him throughout. We get to understand how he operates and, at the same time, observe how the Metropolitan Police work to apprehend him. The chess piece is vital to the plot, and I won’t say why, as it would be a spoiler. And, yes, I play, but very badly.

How has your background in advertising, understanding audiences and creating suspense in storytelling influenced your writing style?
As a copywriter, I learnt the craft of writing short body copy and creating scripts for television and radio that are 29 seconds long. Essentially, whether it’s an advertisement, a documentary, or even a novel, the fundamentals remain the same. Each piece is a three-act play. Writing stories with 130,000+ words is, in effect, a longer version of a 100-word print advertisement. So, in answer to your question, yes, advertising has had a significant influence on my writing.
Life in Bali must be quite the contrast to your Gold Coast days. What does a typical writing day look like for you now?
Once the inertia that I believe every writer experiences at the start of a novel wears off, if you’re fortunate, you enter ‘the zone.’ The pace accelerates, and a typical writing day begins at 7.00 am, with me working steadily until about 1.00pm. By then, exhaustion usually kicks in. I sometimes review what I’ve written during the day and smooth out the unavoidable kinks in the text.
I have a fabulous writing spot. (my ‘eyrie’) It is a bale set above the pool that, in many ways, has become my sanctuary.

You’ve built a second career doing something completely different. What advice would you give to others dreaming of making a bold life pivot?
JUST DO IT !! If you don’t try, you’ll never know.
And finally, will we ever see a Gold Coast-inspired thriller from Paul Walters? Palm trees, high-rises, and some local intrigue?
Well, the God Coast is a treasure trove of intriguing stories. Dreams realised and dreams that turned to dust. Characters galore. So yes, it certainly could happen!