Luisa Luxe’s Charm Bar lands at Pacific Fair.
Luisa Luxe’s Charm Bar lands at Pacific Fair.

If there’s one thing we love more than big-name brands from afar, it’s a homegrown success story- particularly when it started right here on the Gold Coast. That’s exactly the case for local Gaby Harvey and her jewellery brand, Luisa Luxe, which has officially secured a permanent Pacific Fair location for its viral Charm Bar experience. This is a humble beginnings–turned–one of the Coast’s most recognisable jewellery experiences kind of story, so buckle up. We love a full-circle moment.

From making her own wedding earrings to hustling at market stalls and building a loyal online following, Luisa Luxe has grown steadily alongside the city itself. The move into Pacific Fair feels like a natural progression for the family-owned and operated business, and a step up that still stays true to the brand’s roots in creativity, accessibility and a strong sense of personal style.
Alongside a curated range of silver and gold ready-to-wear pieces, the Charm Bar is the hero concept that’s quickly become a favourite among locals, designed specifically for the Gold Coast lifestyle. Customers can design and build their own customised charm bracelets and necklaces in-store, choosing from more than 300 charms. In other words, prepare to be indecisive in the best possible way.

It’s less about keeping up with trends and more about leaning into your personal style and self-expression. Each piece is unique, shaped by the person creating it – whether that’s through meaningful symbols, initials or just a combination that feels right. The process turns what would normally be a quick purchase into something more considered, and let’s be real- a lot more fun.

Beyond the creative (and very cute) element, the jewellery itself is designed to keep up with everyday life on the Gold Coast. Think waterproof, durable pieces that can be worn from morning workouts to beach swims and straight through to dinner plans- no need to take them off. It’s practical, low-maintenance styling that fits seamlessly into a lifestyle built around sun, salt and spontaneity. Finally- jewellery you can actually live your best life in.
Thoughtful by design, Luisa Luxe is perfect for gifting (PSA, Mother’s Day is next month), offering customers the chance to create something personalised for their loved ones. It also doubles as the perfect school holiday or group activity when you’re craving something a little different. The Charm Bar delivers a hands-on, feel-good experience that appeals across the board, whether you’re a maximalist charm-stacker or more of a keep-it-simple type.

Now located on Level 1, just outside Lululemon and Nude Lucy, Luisa Luxe’s permanent space cements its place not just as a retail store, but as a full-blown experience (and we’re here for it). It’s a reflection of how far the brand has come- from a small market setup to a standout presence in one of Australia’s busiest shopping centres. That’s some boss moves from a humble side hustle.

For those who can’t make it in person, the full experience is also available online, allowing customers to design their own pieces from wherever they are. But for many, it’s the in-store experience that really captures what Luisa Luxe is all about – personal, creative and made for locals.
Where: Level 1 of Pacific Fair, outside Lululemon and Nude Lucy.
Website: luisaluxe.com
Instagram: @luisaluxe
Words by Chelsea Ipsen
SPONSORED STORY BY LUISA LUXE
