DeBra’s has you covered.
DeBra’s has you covered.

Let’s be honest, few things in life are as transformative as finding the perfect bra. It lifts more than just your mood (wink), elevates your outfit and improves your posture, all in one (bra). They’re multitaskers, just like us. But we women know, not all bras are designed equally, and not all fittings measure up. With that in mind let us formally introduce you to DeBra’s.
Founded by the fabulous Deborah Kinney, DeBra’s has been helping women find their perfect fit for over 25 years. What started as a modest Sydney boutique in Wentworthville has blossomed into one of Australia’s most trusted lingerie destinations. Lucky for us, the Gold Coast was graced with one of its beautiful boutiques in 2021 (and we’ve been shopping there ever since).

Forget the awkward measuring tapes and rushed retail experiences- that kind of service is beneath DeBra’s. Fittings at DeBra’s feel luxurious, personalised, and empowering. Their expert fitters take the time to guide every guest through a private, unhurried session, helping women of all shapes and sizes (from 6–36 bands and A–KK cups) find lingerie and swimwear that genuinely fit and flatter.

After recognising a lack of stylish, supportive lingerie options for fuller-busted women, Deborah set out to create a solution. Drawing from her own lived experience, she wanted to empower women with a luxurious, inclusive, and expert fitting experience- and a product line to match. Her vision was simple yet powerful: to provide women with correctly fitted bras that are beautiful, comfortable, and affordable. What began as a desire to help women feel amazing through expert fittings has grown into a successful business built on expertise, empathy, and a commitment to inclusivity. That’s DeBra’s!
DeBra’s carries one of Australia’s most inclusive ranges, from everyday staples to sportswear, shapewear, maternity wear, and specialised mastectomy wear with prosthesis fittings. Whether you’re looking to refresh your daily essentials or want to feel like a goddess in lace, there’s something beautiful waiting to support you- quite literally.

Their Broadbeach boutique is a French Provincial–inspired space where elegance meets coastal sophistication. It’s where women go for a transformative fitting experience (and where ill-fitting, shabby bras go to die). And if you can’t make it in-store? DeBra’s offers virtual fittings through live chat, so you can still experience the same personalised service from the comfort of home- expert advice included, commute excluded.
It’s easy to see why DeBra’s has built such a loyal following. Their customers don’t just leave with new lingerie; they leave with renewed confidence. There’s something undeniably empowering about being properly fitted; you stand taller, feel supported and leave looking a million bucks.

So, whether you’re due for a lingerie drawer refresh, looking for swimwear that actually fits, or simply want to rediscover your confidence from the inside out, it’s time to book a fitting at DeBra’s Broadbeach. Because when it comes to feeling fabulous, a great bra is always the perfect foundation.
Where: Shop 10, 2633 Gold Coast Highway, Broadbeach
Where: 9am-5pm, Monday-Friday. 9am-4pm, Saturday
Website: debras.com.au
Instagram:@debrasaus
Words by Chelsea Ipsen
