Sales and branding expert.
Sales and branding expert.

Tamara Meyer has built a career helping people find their voice, and her own story is proof of why she knows exactly how to do it. Tamara faced instability from a young age, moving over 20 times, attending six schools, and even experiencing homelessness at 12. From performing on So You Think You Can Dance to starring in Underbelly and training as a professional bodybuilder, she’s navigated the highs and lows of life and career before discovering her true calling: coaching entrepreneurs to show up with clarity, courage, and confidence.
Now based on the Gold Coast, Tamara runs Tamara Meyer Coaching, The Empire School, and her Sell Without Selling framework, helping clients grow aligned, sustainable businesses while embracing a modern coastal lifestyle. She blends performance, mindset, and business strategy to help people step into their potential, all while making time for iced matchas, lunch dates, and jet-ski adventures with her partner, Jordan. Her work is all about building standards over relying on motivation, turning courage into consistent results, and proving that success doesn’t have to come at the expense of living a life you love.

How long have you been a Gold Coast local?
My partner Jordan and I moved up here from Sydney in August 2024!
What do you love the most about the Gold Coast?
I love the weather, the number of cafes with Iced Matchas, people are nicer and it is a more relaxed lifestyle. I love the beaches, and the restaurants.

Tell us a bit about yourself.
I was born in Germany. My dad was from there, and I have a Brazilian mum. We came from a pretty dysfunctional upbringing as my father was a gambling addict. We moved to Australia when I was four years old.We were constantly moving houses. We lived in over 20 houses due to dad being in and out of work, and I went to 6 different schools.
What kept me going was the love for being on stage and helping people. I have had lots of career pivots. From professional dancer/actor, professional fitness athlete and coach to now as a business coach and speaker. The message has always been to help people find their voice – those who are afraid of being seen to becoming the next go-to expert.
How did your early experiences with instability influence your drive and mindset?
Moving always was hard, new school and friendship group but I was actually able to adapt very easily into different environments. I became really good at trying new things, even scary things. Taking risks became super natural to me. Being interviewed for multiple roles and jobs gave me the speaking experience which I use now. I also learnt perseverance from when we were homeless at the age of 12.

What’s the core philosophy behind Tamara Meyer Coaching?
At the core of what I do, I believe your business grows at the speed you’re willing to show up and use your voice. Not show up as in posting more content, but show up as a leader. Use your voice with a message that’s clear, a presence that holds a room, and the courage to be seen even when it’s uncomfortable.
I’m not here to hype you up. I’m here to build you. Clarity beats noise. If your message isn’t clear, your content won’t convert and your offer won’t land. So we simplify it until it hits. Using your voice is a skill. Not a personality trait. It’s learning how to say what you mean, how to structure what you know, and how to communicate it in a way that people feel and remember.
Courage isn’t the absence of nerves. Courage is reps. It’s deciding to show up anyway, because your message matters more than your fear. Command is trained. Presence, delivery, sales, leadership. These are skills. We practise them until you feel undeniable.
I’m big on standards over motivation. Motivation comes and goes. Standards create consistency. Consistency creates results. Everything in my world filters through three things. Clarity in the message. Commanding the room. Courage to be seen.
Show Up and Speak is the activation. It’s the room where you show up, use your voice, get coached, practise, and leave changed. Empire School is the build. It’s where we take that activation and turn it into consistent content, sales, and scale using organic and paid.
I’m here for business owners who are done hiding, done second-guessing, and ready to show up, use their voice, and lead.

Your coaching blends performance, mindset, and business strategy. How do you help clients integrate all three to truly step into their potential?
Everything comes back to owning who you are. That comes with a level of true grit and discipline – with high performance. The mind can often keep us small and safe. We want to keep taking messy action and expanding our threshold.
The strategy in how we articulate our message, to sell our key offer, comes from strategy alone. This ties into presence, authority, and building the muscle of confidence. I also love that once you can be unapologetically yourself, you become the strategy, the offer the selling point.
You’ve navigated anxiety, low self-worth, burnout, and trauma. What’s one lesson from those experiences that you carry into your work with clients every day?
If I have experienced the darkest times in my life, I know I am capable of achieving anything. Every hardship is also a powerful story to help someone else who needs to hear it. These have became grat lessons and teachings for my clients. Everyday gets to be an opportunity to lead with impact and help other people.
As an entrepreneur who’s built success with intention and personal freedom, what’s one piece of advice you’d give to someone trying to grow a business without burning out?
Have fun! Honestly people over complicate, over stress and over think things – everything is never as bad as it is and why not enjoy the process? The journey is always crazier and more fun than the destination.
What’s next for Tamara Meyer Coaching?
SO many things. We are about to launch our one-day event, Show Up and Speak, happening at Rydges Hotel. Launching our Speaker Sprint 3 Day event and going all in on global guest speakers for my podcast Say It With Your Chest. A tour in America and building the brand in America. Live Content Workshops for our Empire School

If you could share one message about building a life and business you love, what would it be?
Build it on standards, not moods. Because motivation fades. Confidence comes and goes. Life gets busy. People have opinions. But standards hold you.
Standards for how you speak to yourself. Standards for what you tolerate. Standards for how you show up, even when it’s uncomfortable. Standards for the kind of clients, relationships, and lifestyle you’re available for.
When your standards are clear, your decisions get simpler. And when your decisions get simpler, your life gets lighter. You don’t need a perfect plan. You need a clear message, the courage to be seen, and the discipline to keep showing up until your future becomes normal.
What are your Gold Coast favourites:
Café: House of Halsa, Butter Bodega, 3 Sixty, Fish Bowl.
Restaurant: Rick Shores, Etsu, Yamagen, MĀRE by La Luna Beach Club, Enzos
Bar: Any with a red wine!
Beach: Surfers Paradise
How do you choose to spend your days off?
Beach, lunch dates with my besties, and going out on our jet ski with Jordan.
STORY SPONSORED BY TAMARA MEYER COACHING
