YOMG lands in Elanora.
YOMG lands in Elanora.

If you find yourself craving burgers, frozen yoghurt and a side of good times all in one hit, you’re in luck. YOMG (aka Yo My Goodness) has officially opened its doors at The Pines Elanora, marking its third Gold Coast outpost and it’s giving “local fave” energy already.
The Melbourne-born brand has been making serious moves in South East Queensland, and the Gold Coast in particular has really rolled out the welcome mat. After launching in Chermside in 2024, then quickly setting up shop in Burleigh Heads and Broadbeach, The Pines feels like the natural next step. And if first impressions are anything to go by, the southern Gold Coast is more than ready.

So what’s the vibe? Think bright, buzzy and built for everything from post-beach refuels to family dinners and casual catch-ups. The space has been purpose-designed to feel welcoming and social, somewhere you can settle in, share a spread and maybe lose track of time over a stacked burger and dessert from the self-serve froyo bar.
And yes, let’s talk about the food. Because YOMG doesn’t do things by halves. The menu is stacked with premium Angus beef burgers, alongside plenty of plant-based options for the vegans and veg-curious among us. Add to that a lineup of loaded fries, thick shakes and all the indulgent extras you could want, and you’ve got yourself a choose-your-own-adventure situation, one we’re very much on board with.

But the real MVP? That iconic self-serve froyo station. We’re talking an ever-changing rotation of flavours, plus a toppings bar that lets your inner child and outer adult run wild. Whether you’re a minimalist with a swirl of vanilla or someone who piles on mini M&Ms, strawberries and Biscoff like there’s no tomorrow, it’s all fair game here.
Of course, if you know YOMG, you’ll know it’s not just about the core menu. The brand has built a loyal following thanks to its limited-edition drops, those creative, seasonal specials that get people talking and lining up. From collabs to one-off menu moments, these releases have become a bit of a thing at their Burleigh and Pacific Fair locations, and the good news is Elanora is getting in on the action from day one.

Behind it all is Co-Founder Justin Wilson, who says the Gold Coast has been one of YOMG’s standout markets. And it’s easy to see why. The brand’s mix of quality food, fun atmosphere and community focus hits a sweet spot for locals looking for more than just a quick bite.
That community angle is a big part of the Elanora opening too. The store has been staffed by a local team, with a clear focus on creating a space that genuinely feels part of the neighbourhood. Not just somewhere you pop into once, but somewhere you come back to again and again.

And in a spot like The Pines, that makes perfect sense. It’s one of those centres that locals already love, so adding YOMG into the mix feels like a bit of a glow-up moment.
YOMG is cementing itself as one of the region’s most exciting dining destinations. Whether you’re chasing a quick burger, a loaded shake or a full-blown froyo creation, Elanora just became your new go-to.
BRB, grabbing a spoon.
When: Daily from 10am–10pm
Where: The Pines Shopping Centre, Shop 69, Corner Guineas Creek Road, K P McGrath Dr, Elanora
Words by Belinda Symons
