Founder of YCL Jewellery.
Founder of YCL Jewellery.

Fabienne is an expert at turning meaningful moments into forever pieces. From starting a jewellery label at 21 to growing a globally loved brand from the Gold Coast, she’s proof that a little faith (and a lot of hustle) goes a long way. We chatted to Fabienne, founder of YCL Jewellery, about building a brand with heart, balancing business and motherhood, and the coastal lifestyle that keeps her creatively charged.

How long have you been a Gold Coast local?
I grew up on the Northside of Brisbane, went to primary school & high school in Brisbane & I started YCL from my family home 13 years ago. I moved to the Gold Coast in 2016, so officially a decade!
What do you love the most about the Gold Coast?
The community, I’ve never felt more alive or aligned with where I live & the community I’ve cultivated around me. Living on the Gold Coast is the perfect blend of nature, urban, opportunity & connection. Now as a mother it feels even more sacred bringing my daughter up here, showing her all the reasons we love living here so much! I did not do any schooling here, so figuring out what schools are around & how early you need to enrol children has blown my mind though haha!

Tell us a bit about yourself.
I am a creative, a mother, a partner, daughter, sister & aunty. I lead with purpose & love in my heart. I am in awe of the art of daily living, & finding those small, quiet moments to practice gratitude & presence. We have one life, & as I grow older I am very aware of all that I wish to cultivate in my life & leave zero space for all that does not serve this daily intention of mine.
What inspired you to start YCL?
It’s surreal reflecting back to the naive 21 year old version of myself that had the faith & recklessness to jump into an industry I knew little to nothing about. I always think fondly of that version of myself, I am so thankful I wasn’t crippled by fear & I dove head first in. When all my friends from high school were getting their university degrees, I was leaving mine a few subjects away from graduating with a Bachelor of Nursing & starting a business. Immersing myself into the world of e-commerce has been one of the best decisions of my life. I never studied business in school, so it was a facet of myself that lay dormant until I awoke her, & turns out, I love it & am very good at it.

What does the design process look like for you, from idea to product?
It’s become very granule & structured over the years. Georgia, our Brand Manager & Creative Director (& the co-founder of my second brand SRLA) & myself design all YCL pieces.
I have learnt so much about design from her & genuinely love the process from concept, to design, to CAD, to sample to launch. As a now 13 year old brand this year, we pull a lot from the archives. Our customers shop with YCL because they love our quality & our the fact we design in house, which is rare to find these days in the jewellery space.
We love looking back over our historical data, what worked, what didn’t. We look at sell through rates, SKU counts, & base the success of a style on this, as this data ultimately shows us how our community reacts to a design. We then love finding new ways to reinvent what our community loves, as well as diving into more editorial style design with our SYMBOLISM collections. This collection is so adored by our community, it will be our 6th drop of this year, it’s a collection we can keep evolving & growing upon.
As a Gold Coaster, has the local culture and lifestyle influenced the style and ethos of YCL Jewellery?
It’s definitely impacted the culture at YCL, & the way we operate. Dogs come into work daily & customers know they can bring their dogs into our Burleigh Boutique. I’ve heard that is a very Gold Coast thing haha! We also love offering our team hybrid working models as bringing a feeling like you can “work from anywhere” is very uplifting & freeing.

What’s been your proudest “pinch me” moment with YCL Jewellery so far?
Honestly so many, but the one that always sits firmly on my heart would be when we were in year 2 of the brand, and we got our first 12 order day. After feeling like a failure day after day for 2 years, putting my university nursing degree to go out on a whim & struggle to garner any traction with the brand for two years, that definitely was the push I needed when I was so close to giving up.
YCL has grown way beyond the GC. What’s been the most surprising thing about taking a local brand global?
I have really learnt it all along the way, & to be honest nothing has really surprised me. I find the designs that people in different countries gravitate toward fascinating & that always excites me as a designer.
Any business advice you’d give your younger self back when you first launched?
Watch your cashflow, that river stream is vital. Look at the data & don’t design something jut because you like it, you need to understand your audience, how they spend & build product to market fits.

What’s next for YCL Jewellery?
Upon closing our 18 month Pop Up Kiosk at Pacific Fair, we’re now looking into our next experience activation & have some exciting things coming so keep your eyes peeled! We’re also changing a lot up with our marketing this year, bringing more in-house instead of out-sourcing, we’ve learnt a lot along the way & ultimately no one knows our brand better than our in-house team, so we’re excited to try some new things & take some (measured) risks!
What are your Gold Coast favourites?
Café: Neptune Kisok, Palm Beach
Restaurant: Little Itoshin, Mermaid Waters
Bar: Suga, Palm Beach
Beach: Currumbin Alley
How do you choose to spend your days off?
I am a Taurus, so a lady of ritual, every Saturday you will find me at the Palm Beach Markets and doing my favourite walk along Palm Beach to the Neptune Kisok. I also do a lot of tactile creative things in my spare time at home, a lot of crafting with my daughter, journalling, writing & painting. My new obsession is building travellers journals, I recently made one from scratch & gifted it to my best friend for Christmas last year, it was so special making a gift with my hands.